CDW Case Study: The Corporate Holiday Party
How to make the team say:
“The Best Event We’ve Ever Had.”
The Overview
CDW’s Toronto sales team is full of sharp, busy people. They spend all year in meetings, on calls, and in front of screens.
For their 2025 employee appreciation event, they didn’t want another activity that felt forced or cheesy. They wanted something fun, classy, and actually cool enough that a room full of sales pros would buy in.
They booked El Mocambo in Toronto.
And they brought in Jonah to turn it into a night their team wouldn’t forget.
Quick Stats
Client:CDW
Event: 2025 Employee Appreciation / Holiday Party
Location: El Mocambo, Toronto
Audience Size: ~150 sales team members (multiple departments)
Entertainment: Mingling magic + after‑dinner show
Extras: Multiple 5‑star employee reviews, on‑camera testimonial
The Plan: Fun, Classy, and Built for Salespeople
CDW’s brief was simple:
Make the night feel special and “a step up” from past years
Keep it fun and classy, not awkward or cringey
Get different sales departments actually mixing, not hiding at their own tables
Together, we designed a two-part experience:
Mingling Magic during Cocktail Hour
For the first 90 minutes, Jonah moved through the room performing close‑up magic for small groups while people grabbed drinks and food.Broke the ice fast between different sales teams
Gave everyone an easy conversation starter that wasn’t work
Turned the room from polite small talk into real laughter and connection
2. After‑Dinner Show for the Entire Team
Once everyone was seated, the focus shifted to a full comedy magic show for all 150 guests at once.A shared “big moment” the whole room experienced together
Clean corporate comedy that kept things classy and on‑brand
Key employees hand‑picked by Theresa were brought on stage and woven into the show, so the team got to see their own people as the stars
What CDW Said
Theresa Lukjaniec
Marketing Specialist, Integrated Planning
“That was the best event we’ve ever had.”
She already expected the night to be good. After the show, she told us she “didn’t know it would be THIS good.”
Multiple team members followed up with 5‑star reviews of the entertainment.
Why It Worked
CDW didn’t just want to fill a slot on the agenda.
They wanted their people to feel appreciated.
This event hit because we:
Matched the experience to a premium venue (El Mocambo)
Combined strolling magic to warm up the room with a headline show to unify the whole crowd
Spotlighted key employees so the night felt personal, not generic
Delivered entertainment that was fun, modern, and sales‑team approved
Planning an Employee Appreciation Event Your Team Actually Loves?
Most corporate events are forgettable.
Yours doesn’t have to be one of them.
With Toronto Magic Company, you get:
A curated magician who fits your crowd
A custom mix of mingling magic + show built around your agenda
An employee appreciation night your team will call “the best event we’ve ever had”
Ready to give your people a night they’ll talk about all year?
Book Toronto Magic Company and turn your next event into the highlight of the calendar.